Personalised children's books compared
There are a lot of these now and the marketing all sounds identical, so here's a straight comparison of the four worth considering — including the bits where we come off worse.
I make one of them. Factor that in. What I can promise is that every price below came from putting a book in that company's actual basket on 4 September 2026, because some of these companies quote a lower shipping figure on their marketing pages than they charge at the till.
First, there are three different products here
Worth knowing before you compare prices, because most of this market isn't doing what you think it is.
Name only.
Your child's name is printed into a story that's already been drawn. Wonderbly is the best of these by a distance — over eight million books since 2012, illustrated by actual human artists, and now owned by Penguin Random House. I See Me and Dinkleboo sit here too. Your child doesn't appear in the pictures. If a beautifully made book with their name in it is what you want, buy Wonderbly and stop reading.
Avatar builder.
You design the character yourself from menus — hair style, hair colour, eye colour, glasses, freckles — and a hand-drawn character is assembled to match. Hooray Heroes is the biggest, with three million books personalised and around fifty titles, all written and illustrated by people. Their books are unusual in that you get around fifteen short stories rather than one, which suits a bedtime routine better than a single arc. WonderWraps, Librio and MiCuento work the same way. The advantage is that a human drew it and it will look right. The limit is that it looks like the child you described, not the child you have — and at £53.98 it's the most expensive book on this page by fifteen pounds.
Photo likeness.
You upload a photograph and the character is drawn from it, so it actually looks like them. That's what we do, along with Magical Children's Book and MyOwnChildbook. It's much newer and much rougher, and it's the only one where your child can recognise themselves rather than a reasonable approximation.
The rest of this page compares the photo-likeness three, because that's where the real choice is. If you'd rather have a book drawn by a person, buy from the first two groups — they're better at it and I'd say so to anyone.
The five compared
Total, one hardcover
- MyLittleStories
- £28.94
- Magical Children's Book
- £38.93
- MyOwnChildbook
- £30.58
- Wonderbly
- £30.98
- Hooray Heroes
- £53.98
— made up of
- MyLittleStories
- £4.99 ebook + £20 upgrade + £3.95 delivery
- Magical Children's Book
- £6.99 ebook + £26.99 upgrade + £4.95 delivery
- MyOwnChildbook
- £24.99 + £5.59 delivery
- Wonderbly
- £25.99 + £4.99 delivery
- Hooray Heroes
- £49.99 + £3.99 delivery
Personalisation
- MyLittleStories
- photo likeness
- Magical Children's Book
- photo likeness
- MyOwnChildbook
- photo likeness
- Wonderbly
- name only
- Hooray Heroes
- avatar builder
Ebook available alone
- MyLittleStories
- £4.99
- Magical Children's Book
- £6.99
- MyOwnChildbook
- yes
- Wonderbly
- no
- Hooray Heroes
- no
See the whole book before paying
- MyLittleStories
- no
- Magical Children's Book
- no
- MyOwnChildbook
- yes
- Wonderbly
- yes
- Hooray Heroes
- preview as you build
Time to make the book
- MyLittleStories
- ~10 min
- Magical Children's Book
- 14–30 min
- MyOwnChildbook
- ~1 hour
- Wonderbly
- n/a, pre-drawn
- Hooray Heroes
- n/a, pre-drawn
Delivery
- MyLittleStories
- 5–10 working days
- Magical Children's Book
- not stated
- MyOwnChildbook
- ~7 business days
- Wonderbly
- 7 days (£6.99 express)
- Hooray Heroes
- 10 business days, untracked (£4.99 for 8, £9.99 for 5)
Story shape
- MyLittleStories
- one story, 14 illustrated pages
- Magical Children's Book
- one story
- MyOwnChildbook
- one story
- Wonderbly
- one story
- Hooray Heroes
- ~15 short stories in one book
Pages
- MyLittleStories
- 34
- Magical Children's Book
- not stated
- MyOwnChildbook
- not stated
- Wonderbly
- varies
- Hooray Heroes
- not stated
Illustration styles
- MyLittleStories
- 3
- Magical Children's Book
- 10
- MyOwnChildbook
- not stated
- Wonderbly
- human-illustrated per title
- Hooray Heroes
- human-illustrated per title
Characters
- MyLittleStories
- 4 you choose, or 6 in Real Life; some themes add a fifth
- Magical Children's Book
- up to 5
- MyOwnChildbook
- up to 5 names
- Wonderbly
- varies by title
- Hooray Heroes
- varies by title
Story types
- MyLittleStories
- themed adventures, real life, big moments
- Magical Children's Book
- themed
- MyOwnChildbook
- themed
- Wonderbly
- fixed titles
- Hooray Heroes
- fixed titles
Reading ages
- MyLittleStories
- 3 bands
- Magical Children's Book
- age guides 0–9
- MyOwnChildbook
- 2–10
- Wonderbly
- varies
- Hooray Heroes
- 0–12
Characters your child invents
- MyLittleStories
- yes, and they carry to the next book
- Magical Children's Book
- no
- MyOwnChildbook
- no
- Wonderbly
- no
- Hooray Heroes
- no
Photo retention
- MyLittleStories
- deleted at character creation
- Magical Children's Book
- kept while your account exists
- MyOwnChildbook
- page says deleted after generation; support says 30 days
- Wonderbly
- no photo used
- Hooray Heroes
- no photo used
Printed in
- MyLittleStories
- UK
- Magical Children's Book
- not stated
- MyOwnChildbook
- local partners worldwide
- Wonderbly
- not stated
- Hooray Heroes
- USA
Company
- MyLittleStories
- UK, no. 17180055
- Magical Children's Book
- Netherlands, KvK 42007249
- MyOwnChildbook
- Netherlands, KvK 98043498
- Wonderbly
- London; owned by Penguin Random House
- Hooray Heroes
- not stated
Scale
- MyLittleStories
- 22 five-star reviews
- Magical Children's Book
- 213,062 books, 4.8/5 from 1,552
- MyOwnChildbook
- not stated
- Wonderbly
- 8m+ books since 2012, 169 countries
- Hooray Heroes
- 3m+ books personalised, ~50 titles
Ships outside UK
- MyLittleStories
- no
- Magical Children's Book
- yes
- MyOwnChildbook
- worldwide
- Wonderbly
- yes
- Hooray Heroes
- yes
Where each one wins
Best value — MyLittleStories.
£28.94 all in, against £30.58, £30.98, £38.93 and £53.98. Not by much against two of them; by ten pounds against Magical and by twenty-five against Hooray Heroes.
Best for trying before you buy — MyOwnChildbook and Wonderbly.
Both show you the finished book and only charge if you order the print. We don't, and neither does Magical. If you don't want to spend anything before you've seen it, that's a real point against us.
Best hand-drawn book — Wonderbly.
Drawn by people over thirteen years with a publisher behind them. If you want an illustrator's book rather than one built from your own photograph, that's a different thing and they do it beautifully.
Most illustration styles — Magical Children's Book.
Ten to our three. Watercolour, 3D, claymation, comic book, gouache, soft anime, collage. If picking a look matters, they have the range.
Best track record among the photo-likeness services — Magical Children's Book.
213,062 books and 4.8 out of 5 from 1,552 reviews. We have twenty-two reviews. That gap is real and it takes years, not weeks.
Best for sending abroad — MyOwnChildbook, Wonderbly and Hooray Heroes.
All ship worldwide. We're UK only.
Best for a bedtime routine — Hooray Heroes.
Their books hold around fifteen short stories rather than one long one, which is a genuinely different thing and works better for a child who wants one story a night. Ours is a single arc. If you want a collection, they've built one and we haven't.
Fastest — MyLittleStories.
About ten minutes. Magical take fourteen to thirty; MyOwnChildbook around an hour. Minutes rather than hours, though all three are quick enough that it probably shouldn't decide it.
Best for a book about something that actually happened — MyLittleStories.
None of the others has a real-life pathway. Their books are adventures. Ours can be the day at the beach, or the week before the new baby arrives, or the first morning at school.
Most ways to build a story — MyLittleStories.
Three pathways rather than one. A themed adventure, a real-life story you write page by page, or one of the big moments. And if none of the themes fits, you can describe your own and we'll write it. The real-life route in particular has no equivalent anywhere we've looked — you decide what happens on every page.
Best for a child who makes things up — MyLittleStories.
Your child describes a character, we draw it, it goes in the book. And it's still there next time. As far as I can find, nobody else does this at all.
Best for privacy — MyLittleStories.
We delete the original photo once the character is drawn. Magical told us they keep photos for as long as your account exists. MyOwnChildbook's guide says photos are deleted after generation; their support team told us 30 days by default, deleted earlier on request. Wonderbly don't use a photo at all, so the question doesn't arise.
(All answers dated 3 September 2026, quoted from what each company told us or publishes.)
Best British option — MyLittleStories.
Both of the other photo-likeness services are Dutch companies. Wonderbly is London-based and now part of Penguin Random House. We're a Manchester company printing in the UK, which matters to some people and not to others — but nobody else in the photo-likeness half of this list can say it.
Everyone else worth knowing about
The four above are the ones I'd actually weigh up in the UK. For completeness, here's the rest of what you'll find:
Name only — I See Me (US, early-years focus), Dinkleboo (cheapest of the lot, good for a party gift), MonkeyPen, My Best Book.
Avatar builder — WonderWraps (LoveReading4Kids rate their live preview tool highly), Librio, MiCuento, Mumablue. Hooray Heroes is in the table above.
Photo likeness, mostly US — Magical Hekaya, Lullaby.ink, StoryStars, Storique, Magic Story. All priced in dollars, all shipping from the US, none printing in the UK. Worth a look if you're not in Britain.
Free — Google's Gemini Storybook will make you something in a minute for nothing. It won't print it, the character drifts between pages, and it isn't a keepsake. But it's free and it's a fair way to see whether your child likes the idea before anyone spends anything.
One thing worth checking whoever you buy from
Lullaby.ink, one of the US services, publishes a buying guide telling parents to check three things before uploading a photograph of their child. The first is retention — how long the platform keeps the photo after the book is made — and their advice is to avoid anyone who keeps it indefinitely or is vague about it.
That's good advice from a competitor and I'd repeat it. Whoever you buy from, find their answer before you upload anything. Ours is above; so are theirs.
What we'd tell you not to buy us for
If you want ten illustration styles, buy Magical. If you want to see the whole book before spending anything, buy MyOwnChildbook. If you want a book drawn by an illustrator, or thousands of reviews behind the decision, buy Wonderbly. If you want fifteen short stories instead of one, buy Hooray Heroes. We're young, but we've paid attention to all the details that matter to parents and the feedback from our early customers has been better than I hoped. Our mission is a lasting storybook you and your child will love — customers first, always.
Where we think we're the better answer
If you want a book about something that actually happened rather than a dragon. If your child has invented someone and you'd like to see them drawn properly. If you want a book where they actually recognise themselves rather than a character you assembled from menus. If you'd rather their photo wasn't sitting on a server for a month. If you want it printed in the UK. And if you'd rather pay £28.94 than £53.98.
How this was checked
Every price came from a live basket on 4 September 2026 with a UK delivery address. Every product fact came from that company's own website or its support team, on the dates shown. Prices and features change, and some of these companies list a lower shipping figure on their marketing pages than they charge at checkout — so if something here is out of date, email me and I'll correct it.