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Personalised children's books compared

There are a lot of these now and the marketing all sounds identical, so here's a straight comparison of the four worth considering — including the bits where we come off worse.

I make one of them. Factor that in. What I can promise is that every price below came from putting a book in that company's actual basket on 4 September 2026, because some of these companies quote a lower shipping figure on their marketing pages than they charge at the till.

First, there are three different products here

Worth knowing before you compare prices, because most of this market isn't doing what you think it is.

Name only.

Your child's name is printed into a story that's already been drawn. Wonderbly is the best of these by a distance — over eight million books since 2012, illustrated by actual human artists, and now owned by Penguin Random House. I See Me and Dinkleboo sit here too. Your child doesn't appear in the pictures. If a beautifully made book with their name in it is what you want, buy Wonderbly and stop reading.

Avatar builder.

You design the character yourself from menus — hair style, hair colour, eye colour, glasses, freckles — and a hand-drawn character is assembled to match. Hooray Heroes is the biggest, with three million books personalised and around fifty titles, all written and illustrated by people. Their books are unusual in that you get around fifteen short stories rather than one, which suits a bedtime routine better than a single arc. WonderWraps, Librio and MiCuento work the same way. The advantage is that a human drew it and it will look right. The limit is that it looks like the child you described, not the child you have — and at £53.98 it's the most expensive book on this page by fifteen pounds.

Photo likeness.

You upload a photograph and the character is drawn from it, so it actually looks like them. That's what we do, along with Magical Children's Book and MyOwnChildbook. It's much newer and much rougher, and it's the only one where your child can recognise themselves rather than a reasonable approximation.

The rest of this page compares the photo-likeness three, because that's where the real choice is. If you'd rather have a book drawn by a person, buy from the first two groups — they're better at it and I'd say so to anyone.

The five compared

Total, one hardcover

MyLittleStories
£28.94
Magical Children's Book
£38.93
MyOwnChildbook
£30.58
Wonderbly
£30.98
Hooray Heroes
£53.98

— made up of

MyLittleStories
£4.99 ebook + £20 upgrade + £3.95 delivery
Magical Children's Book
£6.99 ebook + £26.99 upgrade + £4.95 delivery
MyOwnChildbook
£24.99 + £5.59 delivery
Wonderbly
£25.99 + £4.99 delivery
Hooray Heroes
£49.99 + £3.99 delivery

Personalisation

MyLittleStories
photo likeness
Magical Children's Book
photo likeness
MyOwnChildbook
photo likeness
Wonderbly
name only
Hooray Heroes
avatar builder

Ebook available alone

MyLittleStories
£4.99
Magical Children's Book
£6.99
MyOwnChildbook
yes
Wonderbly
no
Hooray Heroes
no

See the whole book before paying

MyLittleStories
no
Magical Children's Book
no
MyOwnChildbook
yes
Wonderbly
yes
Hooray Heroes
preview as you build

Time to make the book

MyLittleStories
~10 min
Magical Children's Book
14–30 min
MyOwnChildbook
~1 hour
Wonderbly
n/a, pre-drawn
Hooray Heroes
n/a, pre-drawn

Delivery

MyLittleStories
5–10 working days
Magical Children's Book
not stated
MyOwnChildbook
~7 business days
Wonderbly
7 days (£6.99 express)
Hooray Heroes
10 business days, untracked (£4.99 for 8, £9.99 for 5)

Story shape

MyLittleStories
one story, 14 illustrated pages
Magical Children's Book
one story
MyOwnChildbook
one story
Wonderbly
one story
Hooray Heroes
~15 short stories in one book

Pages

MyLittleStories
34
Magical Children's Book
not stated
MyOwnChildbook
not stated
Wonderbly
varies
Hooray Heroes
not stated

Illustration styles

MyLittleStories
3
Magical Children's Book
10
MyOwnChildbook
not stated
Wonderbly
human-illustrated per title
Hooray Heroes
human-illustrated per title

Characters

MyLittleStories
4 you choose, or 6 in Real Life; some themes add a fifth
Magical Children's Book
up to 5
MyOwnChildbook
up to 5 names
Wonderbly
varies by title
Hooray Heroes
varies by title

Story types

MyLittleStories
themed adventures, real life, big moments
Magical Children's Book
themed
MyOwnChildbook
themed
Wonderbly
fixed titles
Hooray Heroes
fixed titles

Reading ages

MyLittleStories
3 bands
Magical Children's Book
age guides 0–9
MyOwnChildbook
2–10
Wonderbly
varies
Hooray Heroes
0–12

Characters your child invents

MyLittleStories
yes, and they carry to the next book
Magical Children's Book
no
MyOwnChildbook
no
Wonderbly
no
Hooray Heroes
no

Photo retention

MyLittleStories
deleted at character creation
Magical Children's Book
kept while your account exists
MyOwnChildbook
page says deleted after generation; support says 30 days
Wonderbly
no photo used
Hooray Heroes
no photo used

Printed in

MyLittleStories
UK
Magical Children's Book
not stated
MyOwnChildbook
local partners worldwide
Wonderbly
not stated
Hooray Heroes
USA

Company

MyLittleStories
UK, no. 17180055
Magical Children's Book
Netherlands, KvK 42007249
MyOwnChildbook
Netherlands, KvK 98043498
Wonderbly
London; owned by Penguin Random House
Hooray Heroes
not stated

Scale

MyLittleStories
22 five-star reviews
Magical Children's Book
213,062 books, 4.8/5 from 1,552
MyOwnChildbook
not stated
Wonderbly
8m+ books since 2012, 169 countries
Hooray Heroes
3m+ books personalised, ~50 titles

Ships outside UK

MyLittleStories
no
Magical Children's Book
yes
MyOwnChildbook
worldwide
Wonderbly
yes
Hooray Heroes
yes

How it works →

Where each one wins

Best value — MyLittleStories.

£28.94 all in, against £30.58, £30.98, £38.93 and £53.98. Not by much against two of them; by ten pounds against Magical and by twenty-five against Hooray Heroes.

Best for trying before you buy — MyOwnChildbook and Wonderbly.

Both show you the finished book and only charge if you order the print. We don't, and neither does Magical. If you don't want to spend anything before you've seen it, that's a real point against us.

Best hand-drawn book — Wonderbly.

Drawn by people over thirteen years with a publisher behind them. If you want an illustrator's book rather than one built from your own photograph, that's a different thing and they do it beautifully.

Most illustration styles — Magical Children's Book.

Ten to our three. Watercolour, 3D, claymation, comic book, gouache, soft anime, collage. If picking a look matters, they have the range.

Best track record among the photo-likeness services — Magical Children's Book.

213,062 books and 4.8 out of 5 from 1,552 reviews. We have twenty-two reviews. That gap is real and it takes years, not weeks.

Best for sending abroad — MyOwnChildbook, Wonderbly and Hooray Heroes.

All ship worldwide. We're UK only.

Best for a bedtime routine — Hooray Heroes.

Their books hold around fifteen short stories rather than one long one, which is a genuinely different thing and works better for a child who wants one story a night. Ours is a single arc. If you want a collection, they've built one and we haven't.

Fastest — MyLittleStories.

About ten minutes. Magical take fourteen to thirty; MyOwnChildbook around an hour. Minutes rather than hours, though all three are quick enough that it probably shouldn't decide it.

Best for a book about something that actually happened — MyLittleStories.

None of the others has a real-life pathway. Their books are adventures. Ours can be the day at the beach, or the week before the new baby arrives, or the first morning at school.

Most ways to build a story — MyLittleStories.

Three pathways rather than one. A themed adventure, a real-life story you write page by page, or one of the big moments. And if none of the themes fits, you can describe your own and we'll write it. The real-life route in particular has no equivalent anywhere we've looked — you decide what happens on every page.

Best for a child who makes things up — MyLittleStories.

Your child describes a character, we draw it, it goes in the book. And it's still there next time. As far as I can find, nobody else does this at all.

Best for privacy — MyLittleStories.

We delete the original photo once the character is drawn. Magical told us they keep photos for as long as your account exists. MyOwnChildbook's guide says photos are deleted after generation; their support team told us 30 days by default, deleted earlier on request. Wonderbly don't use a photo at all, so the question doesn't arise.

(All answers dated 3 September 2026, quoted from what each company told us or publishes.)

Best British option — MyLittleStories.

Both of the other photo-likeness services are Dutch companies. Wonderbly is London-based and now part of Penguin Random House. We're a Manchester company printing in the UK, which matters to some people and not to others — but nobody else in the photo-likeness half of this list can say it.

Everyone else worth knowing about

The four above are the ones I'd actually weigh up in the UK. For completeness, here's the rest of what you'll find:

Name onlyI See Me (US, early-years focus), Dinkleboo (cheapest of the lot, good for a party gift), MonkeyPen, My Best Book.

Avatar builderWonderWraps (LoveReading4Kids rate their live preview tool highly), Librio, MiCuento, Mumablue. Hooray Heroes is in the table above.

Photo likeness, mostly USMagical Hekaya, Lullaby.ink, StoryStars, Storique, Magic Story. All priced in dollars, all shipping from the US, none printing in the UK. Worth a look if you're not in Britain.

FreeGoogle's Gemini Storybook will make you something in a minute for nothing. It won't print it, the character drifts between pages, and it isn't a keepsake. But it's free and it's a fair way to see whether your child likes the idea before anyone spends anything.

One thing worth checking whoever you buy from

Lullaby.ink, one of the US services, publishes a buying guide telling parents to check three things before uploading a photograph of their child. The first is retention — how long the platform keeps the photo after the book is made — and their advice is to avoid anyone who keeps it indefinitely or is vague about it.

That's good advice from a competitor and I'd repeat it. Whoever you buy from, find their answer before you upload anything. Ours is above; so are theirs.

What we'd tell you not to buy us for

If you want ten illustration styles, buy Magical. If you want to see the whole book before spending anything, buy MyOwnChildbook. If you want a book drawn by an illustrator, or thousands of reviews behind the decision, buy Wonderbly. If you want fifteen short stories instead of one, buy Hooray Heroes. We're young, but we've paid attention to all the details that matter to parents and the feedback from our early customers has been better than I hoped. Our mission is a lasting storybook you and your child will love — customers first, always.

Where we think we're the better answer

If you want a book about something that actually happened rather than a dragon. If your child has invented someone and you'd like to see them drawn properly. If you want a book where they actually recognise themselves rather than a character you assembled from menus. If you'd rather their photo wasn't sitting on a server for a month. If you want it printed in the UK. And if you'd rather pay £28.94 than £53.98.

How this was checked

Every price came from a live basket on 4 September 2026 with a UK delivery address. Every product fact came from that company's own website or its support team, on the dates shown. Prices and features change, and some of these companies list a lower shipping figure on their marketing pages than they charge at checkout — so if something here is out of date, email me and I'll correct it.